Category Archives: Advertising

Kreative K’os and OcalaFit

Well trying my hand at business again because apparently a college degree , sales, and managerial experience doesn’t afford someone so much as an interview in Ocala. The only option before me, outside of moving, is to make things happen on my own.

Recent;y I started a web site called www.ocalafit.com. The idea behind the web site is to have a central spot in Ocala where residents can go to find out information on local athletic events. Up until a few days ago I was barely averaging 50 page views per day , but seem to have cracked the code when I published a calendar of events via a JPEG on Facebook. Since posting the JPEG as well as posting pics from a local cross country meet, I have seen the numbers increase 10x.

OcalaFit

In addition to creating the OcalaFit web site I partnered with my friend Luis to recreate our old business, Kreative K’os. Kreative K’os is a print and promotions company that specializes in web design, business print materials, and t-shirts. Although we are not highly successful as of yet, we seem to be getting in 1-2 decent orders a week.
Kreative K'os

Success With Social Media

I have been asked many times, “What is my ROI when it comes to social media?” Most of the time I quote statistics from Facebook or Twitter but recently realized I have my own case studies to quote.

In 2010 I interned with DRC Sports, an event management company,  and one of my tasks was to increase social interaction Facebook page in an effort to get more participants. To test the effectiveness I  promoted a race that they (DRC Sports) were putting on with hopes of hitting the 500 person mark. In one week we increased the number of likes by over 100 people and were able to gain 92 (Total of 587!) more participants in this particular race. In terms of $ the 92 people all registered at a cost of $90 per participant which totaled $8,280 in extra revenue brought on by social media. This $8,280 only reflects the money gained in 1 race for a company that puts on 40-45 races a year. The potential in increased revenue for DRC Sports through social media is well into the 6 figure range!

More recently I started working with called, DENTALWORKS USA. The company is a workers compensation claims processor with a national network of dental providers. I was initially brought on to help create a Social Media presence along with develop an e-mail marketing strategy to let the insurance companies know that the company existed and was ready for business. Originally the business planned on launching their services in August but subsequently launched 2 months early due to the outstanding response we got from our first e-mail newsletter. To date DWU is processing claims daily with providers all over the country. In terms of ROI the company was able to launch 2 months early speaks wonders to the benefits of social media.

If you are curious about how to be more successful with your pages or are looking for someone to manage them for you, give me a call at 352-304-3217.

-Darrin DeTorres

Samsung Galaxy S Series

A direct mailer I made for my Ad Design Class.

Brooks Recycle Ad

This is the other ad I need that involves the Brooks Ravenna and there green campaign. This is only a rough draft.

Ad Design Class First Project

This is an ad I’m doing for my first project in Ad Design Class. The cool thing is the VP of Brooks marketing e-mailed me and asked if they could use it on their site!

Summer Camp T-shirt

This is the shirt I submitted for use with our camp. Took me less than an hour to design, sometimes I think simplicity is key.

Ad Copywriting

We had to make a magazine ad for Kayak Adventures. This is the first draft, hopefully I get an A.

This is part 2

Burn this City

This is my submission to Shirt.woot.com. I know I won’t win this derby but it was a good first experience on the site. Now I need to hone my skills to finish up a few running shirt concepts.

My Nike Concept Shirt

Legends of the Sport

Concept Idea

I really don’t like that America’s youth runners have no idea who the greats of the sport are. I created this shirt with the idea of promoting the greats through clothing. What do you think Nike?