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Success With Social Media

I have been asked many times, “What is my ROI when it comes to social media?” Most of the time I quote statistics from Facebook or Twitter but recently realized I have my own case studies to quote.

In 2010 I interned with DRC Sports, an event management company,  and one of my tasks was to increase social interaction Facebook page in an effort to get more participants. To test the effectiveness I  promoted a race that they (DRC Sports) were putting on with hopes of hitting the 500 person mark. In one week we increased the number of likes by over 100 people and were able to gain 92 (Total of 587!) more participants in this particular race. In terms of $ the 92 people all registered at a cost of $90 per participant which totaled $8,280 in extra revenue brought on by social media. This $8,280 only reflects the money gained in 1 race for a company that puts on 40-45 races a year. The potential in increased revenue for DRC Sports through social media is well into the 6 figure range!

More recently I started working with called, DENTALWORKS USA. The company is a workers compensation claims processor with a national network of dental providers. I was initially brought on to help create a Social Media presence along with develop an e-mail marketing strategy to let the insurance companies know that the company existed and was ready for business. Originally the business planned on launching their services in August but subsequently launched 2 months early due to the outstanding response we got from our first e-mail newsletter. To date DWU is processing claims daily with providers all over the country. In terms of ROI the company was able to launch 2 months early speaks wonders to the benefits of social media.

If you are curious about how to be more successful with your pages or are looking for someone to manage them for you, give me a call at 352-304-3217.

-Darrin DeTorres

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