OcalaFit Fair

Last week after helping out at the Southern Women’s Show in Jacksonville, Florida I decided I wanted to organize a health and fitness fair. When looking at dates, the beginning of the year seemed like a no-brainier.  With that the OcalaFit Fair was born.

The OcalaFit Fair is schedule to take place on January 4th at the Klein Conference Center inside the College of Central Florida. The goal is to invite vendors from the health and fitness industry out in order for them to help Ocala residents reach their goals of a fitter life in 2014.

In searching for sponsors we have already gotten commitments from Milestone Race Authority and Tiger Run 5k for Vietnam to come out in support of Ocala’s fitness community. Milestone Race Authority will be offering discounted rates to anyone who wants to sign up for the 2014 Running of the Donuts 5k.

Interested attendees who  take the time to RSVP on Facebook will be put into a drawing to win either a Gymboss Interval Timer, a Road ID Gift Certificate or a DAM Outfitters T-Shirt. CLICK HERE TO RSVP!

If you are interested in sponsoring the OcalaFit Fair please e-mail me at darrin@ocalafit.com

While I am waiting

Please do me a favor and check out one of the many projects I have been working on during my unemployment.




What Gives?

This post is more out of frustration than anything else. I have been unemployed since July with no visible light at the end of the tunnel.

Where have I gone wrong?

I did as instructed in life, I got good grades in high school, I stayed out of trouble, I went to college, I got a degree, and I’ve met many different people in varying positions. I have participated in internships, I have worked for free, and I have even tried to create my own opportunities in life. I volunteer in the community, I help others when asked, and in everything I do I give my all.

Really though, something has to budge. I have applied to multiple jobs that I should be a shoe in for. Take for example the Entry Level Account Executive I applied for at an ad firm. The job listing advertised that it was a perfect position for new college graduates looking to gain experience in the industry. After the interview I was told I was unqualified for the position, as I had no experience in the CRM tools they use……….Something not taught in any college class.

How about the job selling shoes at Dicks Sporting Goods. I have a college degree, sales experience, and was a manager at a top 50 running specialty store. I really shouldn’t have to apply for a job like this, but I did. Did I get a call back? Hell no. How about an e-mail? Nope! Yet, they have employees on the floor called Running Specialists with PRs of 28 minutes in the 5k who can be quoted as saying that the Brooks Adrenaline is one of the worst selling shoes on the market……………Really?

How about the job as a sales rep for a vary well known compression company. I came highly recommended by the person who previously held the position, the one they begged to stay. Without even an interview, I was told I didn’t fit the mold they look for in an employee. The fact that I had experience in the market that they cater to was immaterial. Instead they wanted sharks. I was told that unless I had experience selling payment processing systems, employee uniforms, or fax and copy machines to businesses then I didn’t qualify to work for their company. Not sure how the ability to sell a fax machine relates to selling compression apparel to businesses in the sports industry.

I’m running short on places to apply. I have applied to places that don’t require a high school diploma, I have applied to places that do, I have applied to places that require experience that I possess and places that don’t require experience. I have applied to positions in the health industry, to positions in advertising and marketing, to positions in retail, and to positions in manufacturing. I have opened search to positions well out of the realm of my comfort zone. No bites, no nibbles, no nothing.

I keep being told to be patient, that my big break will come. I keep doing things for free hoping that eventually it will pay off in the long run. Unfortunately patience doesn’t pay rent, car payments, or health insurance. I’m tired of working for free, and not being able to do anything. I’m tired of calculating whether it’ll be this month, or the next, that my bank account will finally run dry. I’m tired of listening to everyone version of sunshine while I am standing here in the dark.

Sorry for all the bitching, but really I am ready for a break. I have done so much to set myself up for success that doesn’t seem to be coming.

Darrin DeTorres
Owner / Share Holder

Kreative K’os and OcalaFit

Well trying my hand at business again because apparently a college degree , sales, and managerial experience doesn’t afford someone so much as an interview in Ocala. The only option before me, outside of moving, is to make things happen on my own.

Recent;y I started a web site called www.ocalafit.com. The idea behind the web site is to have a central spot in Ocala where residents can go to find out information on local athletic events. Up until a few days ago I was barely averaging 50 page views per day , but seem to have cracked the code when I published a calendar of events via a JPEG on Facebook. Since posting the JPEG as well as posting pics from a local cross country meet, I have seen the numbers increase 10x.


In addition to creating the OcalaFit web site I partnered with my friend Luis to recreate our old business, Kreative K’os. Kreative K’os is a print and promotions company that specializes in web design, business print materials, and t-shirts. Although we are not highly successful as of yet, we seem to be getting in 1-2 decent orders a week.
Kreative K'os

Gutter Cap Web Site and SEO

I am trying to get the www.guttercapflorida.com higher in search engines by creating pages for distinct cities. I currently have only made a few but am hoping that google and others will start picking up on the key words.




My New Venture

Earlier this month I decided to create a web site called OcalaFit.com. My hopes is to make a one stop shop for Ocala residents who are concerned with health and fitness. Currently I have a blog, a business directory, and an event calendar with many other features in the works. Make sure to check out OcalaFit.com for all of your Ocala Fitness or Health related needs.


My Winn Dixie Experience

Dear Winn Dixie,

I am disturbed by a recent experience I had in one of your Ocala locations. I was in the store to purchase some items for dinner which included a bottle of wine. Upon check out I was asked to furnish an ID. I was happy to do so and the cashier swiped it through the system. I was a little irked, however, that she did not do the same thing to the person ahead of me who was purchasing a carton of cigarettes. Although I believe the women was of age to purchase tobacco, I think this is a very dangerous practice.

Marion county currently has a rate of underage smokers that is higher than the state average (14.8 vs 10.1) Tobacco us is the number one cause of preventable death in the United States and devastates families with its affects. We recently lost my grandfather due to causes related to years of tobacco use, and my grandmother is lost without him. I only tell you about my grandfather because I want you to see that products you sell directly impact your customers.

With all that has been said I am not asking for you to stop selling these products, it would be great but is very unrealistic. I am asking you to change you policy regarding tobacco sales and require an ID for every purchase. As one of the top grocers in our area I think a strict tobacco policy would help influence other retailers and possibly help prevent youth tobacco use.

Thank You,

Darrin DeTorres

Gutter Cap Florida Web Site

Created this website in a little over 3 hours.


It still needs a little bit of fine tuning but it is amazing some of the stuff that can be done these days!

Gutters Jacksonville

I am trying to see how high I can get a business up in google’s rankings through Google +, I’d ask that if anyone has a few minutes to simply got to the business page and 1+ Gutter Cap Jacksonville!



“Gutter Cap

As Seen on extreme makeover.

The ultimate in gutter protection.

we dont sell a product we provide a solution.

maintenance free system forever!

Call today! 877-707-4608

gutters also available.



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Success With Social Media

I have been asked many times, “What is my ROI when it comes to social media?” Most of the time I quote statistics from Facebook or Twitter but recently realized I have my own case studies to quote.

In 2010 I interned with DRC Sports, an event management company,  and one of my tasks was to increase social interaction Facebook page in an effort to get more participants. To test the effectiveness I  promoted a race that they (DRC Sports) were putting on with hopes of hitting the 500 person mark. In one week we increased the number of likes by over 100 people and were able to gain 92 (Total of 587!) more participants in this particular race. In terms of $ the 92 people all registered at a cost of $90 per participant which totaled $8,280 in extra revenue brought on by social media. This $8,280 only reflects the money gained in 1 race for a company that puts on 40-45 races a year. The potential in increased revenue for DRC Sports through social media is well into the 6 figure range!

More recently I started working with called, DENTALWORKS USA. The company is a workers compensation claims processor with a national network of dental providers. I was initially brought on to help create a Social Media presence along with develop an e-mail marketing strategy to let the insurance companies know that the company existed and was ready for business. Originally the business planned on launching their services in August but subsequently launched 2 months early due to the outstanding response we got from our first e-mail newsletter. To date DWU is processing claims daily with providers all over the country. In terms of ROI the company was able to launch 2 months early speaks wonders to the benefits of social media.

If you are curious about how to be more successful with your pages or are looking for someone to manage them for you, give me a call at 352-304-3217.

-Darrin DeTorres


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