Gutter Cap Web Site and SEO

I am trying to get the www.guttercapflorida.com higher in search engines by creating pages for distinct cities. I currently have only made a few but am hoping that google and others will start picking up on the key words.

Cities:

Daytona

Ocala

My New Venture

Earlier this month I decided to create a web site called OcalaFit.com. My hopes is to make a one stop shop for Ocala residents who are concerned with health and fitness. Currently I have a blog, a business directory, and an event calendar with many other features in the works. Make sure to check out OcalaFit.com for all of your Ocala Fitness or Health related needs.

 

My Winn Dixie Experience

Dear Winn Dixie,

I am disturbed by a recent experience I had in one of your Ocala locations. I was in the store to purchase some items for dinner which included a bottle of wine. Upon check out I was asked to furnish an ID. I was happy to do so and the cashier swiped it through the system. I was a little irked, however, that she did not do the same thing to the person ahead of me who was purchasing a carton of cigarettes. Although I believe the women was of age to purchase tobacco, I think this is a very dangerous practice.

Marion county currently has a rate of underage smokers that is higher than the state average (14.8 vs 10.1) Tobacco us is the number one cause of preventable death in the United States and devastates families with its affects. We recently lost my grandfather due to causes related to years of tobacco use, and my grandmother is lost without him. I only tell you about my grandfather because I want you to see that products you sell directly impact your customers.

With all that has been said I am not asking for you to stop selling these products, it would be great but is very unrealistic. I am asking you to change you policy regarding tobacco sales and require an ID for every purchase. As one of the top grocers in our area I think a strict tobacco policy would help influence other retailers and possibly help prevent youth tobacco use.

Thank You,

Darrin DeTorres
ddetorres1@gmail.com

Gutter Cap Florida Web Site

Created this website in a little over 3 hours.


http://www.guttercapflorida.com/

It still needs a little bit of fine tuning but it is amazing some of the stuff that can be done these days!

Gutters Jacksonville

I am trying to see how high I can get a business up in google’s rankings through Google +, I’d ask that if anyone has a few minutes to simply got to the business page and 1+ Gutter Cap Jacksonville!

Thanks

-Darrin

“Gutter Cap

As Seen on extreme makeover.

The ultimate in gutter protection.

we dont sell a product we provide a solution.

maintenance free system forever!

Call today! 877-707-4608

gutters also available.

www.guttercapflorida.com

-Troy

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Success With Social Media

I have been asked many times, “What is my ROI when it comes to social media?” Most of the time I quote statistics from Facebook or Twitter but recently realized I have my own case studies to quote.

In 2010 I interned with DRC Sports, an event management company,  and one of my tasks was to increase social interaction Facebook page in an effort to get more participants. To test the effectiveness I  promoted a race that they (DRC Sports) were putting on with hopes of hitting the 500 person mark. In one week we increased the number of likes by over 100 people and were able to gain 92 (Total of 587!) more participants in this particular race. In terms of $ the 92 people all registered at a cost of $90 per participant which totaled $8,280 in extra revenue brought on by social media. This $8,280 only reflects the money gained in 1 race for a company that puts on 40-45 races a year. The potential in increased revenue for DRC Sports through social media is well into the 6 figure range!

More recently I started working with called, DENTALWORKS USA. The company is a workers compensation claims processor with a national network of dental providers. I was initially brought on to help create a Social Media presence along with develop an e-mail marketing strategy to let the insurance companies know that the company existed and was ready for business. Originally the business planned on launching their services in August but subsequently launched 2 months early due to the outstanding response we got from our first e-mail newsletter. To date DWU is processing claims daily with providers all over the country. In terms of ROI the company was able to launch 2 months early speaks wonders to the benefits of social media.

If you are curious about how to be more successful with your pages or are looking for someone to manage them for you, give me a call at 352-304-3217.

-Darrin DeTorres

DENTALWORKS USA

I have recently started working with this start up company to create a social media / e-mail campaign in order to raise awareness about their growing business. We have had great success in the beginning due to the fact that the first e-mail campaign sent out generated business and caused the company to launch over a month earlier than expected!

 

The importance of higher education in today’s society

The importance of higher education in today’s society

In today’s modern society, “would you like fries with that” is not a term that will put money in the bank. Times in America are changing and with this change money is getting harder to come by and unemployment rates are skyrocketing. The days of getting hired through connections are long gone. In our modern society employers are looking for people who have the most to offer and this is why a higher education is more valuable than gold.

According to dictionary.com a higher education is defined as; education beyond high school, specifically that provided by colleges and graduate schools, and professional schools. Higher education can also be achieved through vocational and technical schools. Education past high school is important because America is a post industrial society and being a post industrial society means that a great number of jobs are done using one’s mind instead of using one’s body. Having a high school degree in America might qualify you for a job at as a janitor where as having a college degree will guarantee that you will not have to clean up everyone else’s mess.

Obtaining a degree from a college or obtaining certification in a certain specialty is like making a very low risk investment. The money and time that is put into obtaining one of these can guarantee to produce high dividends. An article on Forbes.com, a very well known financial website, shows that the average salary for a full time worker, between the years 1997 and 1999, with a four year degree was $52,200 versus the average salary of a person with only a high school diploma was only $30,400. The article also shows the unemployment rate for a person with their bachelors degree in 2001 was 2.1 percent versus a high school graduate unemployment percentage of 4.2 percent. The differences in pay make a huge difference throughout a lifetime. If taking into consideration that both the high school graduate and the college graduate work until they are 65 the college graduate will have made $815,800 more than the high school graduate while also working four years less because of the time spent in college. That means that investing in a college degree has the potential to bring a dividend of $815,800 without even taking into the consideration the benefits that come from higher end jobs; like retirement packages, stock options, and free healthcare.

Some people might argue against higher education stating that it is too costly or hard to obtain. These people are obviously not trying hard enough. In America there are scholarships out there to help ensure people can make it through college. Filling out the FAFSA can potentially bring in thousands of dollars alone; on top of that most states have incentives for a student’s success in high school. Florida is one of the states that offer a great opportunity for students; by maintaining a GPA of just 2.7 a student has the opportunity to get 75% of their college paid for. Saying that college is impractical for cost reasons is just an excuse people make to justify why they do not go. People out there who do not take advantage of higher education through these scholarship programs are really throwing away great opportunities. There are countries around the world that do not offer higher education to anyone except the rich, that is why in America we need to take advantage of this cheap educational system.

Another reason why higher education is important is that anybody who gains an education beyond college has the opportunity for upward social mobility. A college degree is a great way to get a foot in the door at many respectable businesses. With a degree the earning potential at these places can be virtually endless causing an upward shift in class. In our country it doesn’t matter who you are, the poorest of proles can easily become one of the richest in the upper class with a good education and the right amount of work ethic.  The benefits of becoming part of the upper class will include having smarter friends, being able to live in nicer neighborhoods, and having a better school system available for the kids. The benefits from the money alone should be enough to make people want to go to college after graduating from high school.

Although money is a very important reason to obtain a higher education, it is not the only one. A higher education can be both mentally and spiritually rewarding as well. There are a lot of people who will subject themselves to four years of college and thirty years of student loan debt for a job that will barely put food on the table. These people are teachers. Teaching is a selfless job that educated people to for the strict benefit of the country. By gaining a higher education normal humanitarians can be very helpful in shaping America’s society. These teachers ensure that America will be prepared when the young students become adults. By gaining a higher education the teachers are able to pass on their knowledge for generations to come.

The knowledge gained through education will also help to keep America a huge player in the international scene. A survey done involving 601 government officials, business leaders and college deans found that 97 percent of them thought that higher education is important to the well-being of the American society.  The world is always changing and in order to be at the head of these changes we need people with higher educations to be the ones making the technological breakthroughs, we need our doctors to be the ones who can make the delicate medical procedures, and we need our politicians to be able to make crucial domestic and foreign policy decisions that will keep us at the top. Without these educated people the American society as we know it would be in trouble. Education is one factor that differentiates a third world country from a global super power.

Higher education can be considered a great tool for everyday life too. People who have a higher education are easier to talk too. No one likes to admit it but there is a stereotype about drop outs and high school only graduates, the stereotype is that they are unintelligent. Most people would rather hear the lectures of a graduate then the rants of the unintelligent. By having a degree a person is able to show that they are qualified to talk about the subject of their studies.

It would be ignorant to say that it is impossible to succeed in life without having a higher education. Bill Gates, for example, founded Microsoft with a couple of friends in his garage after dropping out of college. Today Microsoft is one of the biggest Multinational cooperation’s in the world and Bill Gates is one of the richest men on Earth, his net worth being about 58 billion dollars (Luisa Kroll). Most of us, however, are not in the same boat as Bill Gates and that is why there is a need for higher education. By having a degree in anything the opportunities for a job increase exponentially. Coming out of high school there are few jobs that offer better than minimum wage, having that degree from 4 years of college or even having that certification from a vocational school can allow people to get jobs as doctors, lawyers, teachers and so much more. The degree helps to even the playing field between a normal person and those who are similar to Bill Gates. Having an education might not have been important in the creation of Microsoft but it is definitely essential today to the well being of the company and its financial future.

To conclude, having a higher education in America is important to both the individual and the state. Having a higher education ensures that a person will be able to get and maintain a job that is both financially and socially rewarding.

My Resume

2848 NE 14th Avenue · ocala, fl 34470

352-304-3217 · DeTorres1@gmail.com

Darrin M. DeTorres

Highly-motivated individual with proven success in both sales and marketing. Advanced knowledge of the sports industry in many facets including retail, event management, coaching, collegiate recruiting, and marketing. Experience consulting with different entities to create new initiatives that drive traffic and increase brand awareness.

Work experience

01/2010-Present, DistancePreps.com                                                Jacksonville, FL

Social Media Manager

  • Responsible for managing company web site and social media
  • Responsible for building consumer awareness and increasing revenue
  • Responsible for securing sponsorship by selling advertising space
  • Responsible for creating content
  • Responsible for writing articles relevant to the industry

10/2009-11/2011, Jacksonville Running Company                             Jacksonville, FL

Store Manager

  • Responsible for managing company web site and social media
  • Responsible for building consumer awareness and increasing revenue
  • Responsible for inventory management
  • Networked and consulted with community stakeholders to create new initiatives and drive consumer traffic

05/2007-01/2009, McCall Communications (Sprint Dealer)              Ocala, FL

Sales Lead

  • Responsible for securing new contracts and upgrading existing ones
  • Responsible for inventory management
  • Responsible for educating customers and troubleshooting service issues
  • Responsible for diagnosing and repairing mechanical problems
  • Responsible for training employees to meet quotas and use ordering systems

education

1/2009- 4/2011                 University Of North Florida          Jacksonville, FL

Bachelor of Science in Communication

         With a concentration in Advertising

1/2007- 12/2008                 CFCC                                                      Ocala, FL

Associates Degree in Business

 

                                  9/2006-12/2006                  Embry Riddle                                      Daytona, FL

Business Major

Competencies

Management Experience, Strong Negotiation Skills, Strong Verbal and Written Communicator, Ability to Build and Maintain Relationships, Goal and Result Oriented, Exceptional Integrity, Ability to Learn Quickly, Ability to Exceed Quota, Ability to Train and Motivate Others, Ability to Plan and Execute, Extremely Focused, Team Player, Proficient in Computer Programs such as; Power Point, Word, Adobe Photoshop, Microsoft Excel

PERSONAL and Professional Activities

  • Cross Country Coaching Assistant- 2 Years
  • Amateur Race Photographer
  • Avid runner and triathlete
  • Small Business Owner

Here is my VisualResume made in PowerPoint

Goodbye Jacksonville

Those of you taking the time to read this probably know that I just recently lost my grandfather, who lived in Ocala. He and my grandmother have had custody of my two younger siblings (9 years old and 15 years old) for the past 4 or 5 years and because of his death I feel I need to move closer in order to make things easier on my grandmother. Wednesday, November 23rd will be my last day, so now is as good a time as any to say farewell. In order to keep things easy I’m dedicating a paragraph to each group I feel I need to say goodbye to. (Co-workers, Bosses, Resolution, Training partners, Coaches, and high school runners)

Co-workers

Guys we’ve all had our ups and downs these past 2 years and I realize I sometimes can be a pain in the ass. Thanks for always putting up with me regardless of what was going on at the time. We’ve all had the moments at work where we’ve thought “whats the point?” But for every one of those we’ve had 100 more that makes us happy to be there. There is no doubt in my mind that the store and its employees will have a lasting impact on the Jacksonville Running Community and I’m happy to say that I’ve got to be a part of that.

Jo, Owen, and Ted

Thanks for bringing me on and letting me be part of the JRC family. Ted-we didn’t always agree on how things should be done but I appreciate you always letting me give input into things and respecting my opinions even though you didn’t have to. I look forward to helping you guys at the Ocala Marathon, so make sure you call me up! Jo and Owen, I feel I’m a better person by simply knowing both of you. Jo- Thanks for being such a good training partner and friend. Owen- Thank you for always pushing me to be better and supporting me in my plight, you are doing a great thing for Jacksonville and when its all said and done I hope your enthusiasm for the sport is able to spread throughout the state.

Training Partners/Fellow Club Members/ Running Family

Without you guys I no doubt would probably weigh 300 lbs. I appreciate every phone call, wall post, and text message that forced me out the door to put in the miles. Thank you for putting up with my off color humor, my repetitive stories, and my complaints about the little things. Make sure you keep putting in the work and enjoying every step.

Coaches 

Thanks to all of you for taking me in and treating me as if I was part of the team. I have the utmost respect for each and everyone of you and hope that I will someday join your ranks in changing peoples lives. I had a rough home life in high school and without my xc family and coaches I think I would be much worse off. So make sure you continue staying positive and keep the kids wanting more, you never know the lasting impact you might have on your runner’s lives.

High School Runner’s

I am no doubt blessed to be able to watch you grow as not only runners but also as people. Continue listening to your coaches, working hard, and chasing your dreams. I will continue to work with DistancePreps with the hope that we will continue to cross each others paths. If any of you need any advice on college or need help figuring out the paperwork feel free to e-mail me at ddetorres1@gmail.com and I will help out to the best of my ability.

Resolution

Thanks for constantly inviting me out and never judging me on my beliefs. You guys/girls have made me feel better about going to church again. The trip to North Carolina opened my eyes to things and has changed certain aspects of my life. If I’m ever back in Jax on a Tuesday night I hope I’ll still be welcome to attend the service.

To Everyone Else

Its been fun……….

My Future

Work

For those of you wondering I most likely will be going back to work for Sprint until everything gets figured out. I will also be trying to build my Social Marketing business, so if you subscribe to JRC’s e-mail or any of their FB pages and feel I can help someone you know a referral will be appreciated!

Training

I will continue to train for the 1/2 marathon in Ocala on January 22nd. If you haven’t run this race, it’s a definite must. I will also be back up in Jacksonville on February 4th for the Step Up 5k. If you are free that day make sure to come out and support the event, it’s FREE and helps raise money for a good cause.

Thanks again everyone who has made my time in Jacksonville a good one. Ocala is only 2 hours away, so make sure not to be strangers!

Darrin DeTorres
ddetorres1@gmail.com
352-304-3217

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